In today’s highly competitive market, businesses are constantly searching for ways to convert leads into loyal customers. While various strategies and tools contribute to the lead conversion process, one factor stands out as increasingly crucial: customer experience (CX). Understanding the role of customer experience in lead conversion can significantly enhance […]
Utilize web and social media analytics tools to track customer behavior and feedback. These tools can provide valuable insights into how customers interact with your brand and identify any dissatisfaction or issues. Social Media Monitoring Social media platforms are a rich source of customer feedback. Monitor social media channels for […]
It’s that life is not predictable. So, I thought I would wrap this up by including some less-data driven predictions for 2021: The monetization of Google Business Profile In 2020 we saw a large expansion of Google Business Profile (formerly known as Google My Business) features and business owners are […]
It is clear that consumers want to see ads that are relevant and useful to them. However, over-segmentation of your ad audiences can miss significant opportunities. Ad personalization can also be irritating to consumers when you get it wrong. After that, In some verticals, the ability to target ads has […]
After that, Now account for more than 50% of all Google searches. Have increase nearly 10% in the last year.2 The SERP is litter (yes, I say litter) with features right now. So optimizing your website content for these “position-zero” features is critical to a successful SEO strategy. We expect […]
Which creates great marketing opportunities for not-for-profit organizations. Oculus & Facebook Horizon . Facebook’s entry This emerging form of entertainment doesn’t yet offer much opportunity for marketers, but as virtual worlds are built, so to will be new opportunities for marketing. IGTV & Facebook Watch – The features and integrations […]
There is a tremendous opportunity here as well. After that, Google has started “passage indexing”, which means individual components of pages can now rank in the search results (not just the page itself). This gives good content more opportunity to rank in the results for a much wider variety of […]
Digital Marketing Welcome to our annual post on what we expect in digital marketing this year. 2020 was a whirlwind of change for most businesses, and most predictions and projections got tossed right out the window after February. While 2021 is shaping up to be just as unwieldy, hope is […]
You aware of Use structure markup best practices. Identify your opportunities for a feature snippet and optimize those pages that currently rank for a feature snippet opportunity. You won’t win them all, but if you take steps and use structure markup where applicable, Google will reward you. SEO + PPC […]
Make sure that you’re targeting the right users and don’t ignore those individual contributors that are playing a part in the sales funnel. Too often the focus is on the C-Suite or a specific position or job title. Find out who else is involved in the various parts of the […]
