Digital Marketing Welcome to our annual post on what we expect in digital marketing this year. 2020 was a whirlwind of change for most businesses, and most predictions and projections got tossed right out the window after February. While 2021 is shaping up to be just as unwieldy, hope is on the horizon. Predicting what will happen in 2021 may be foolhardy. But here are the digital marketing trends we expect to see in the coming year: Expertise, Authority & Trust (EAT). If you aren’t already one of our clients and want to know how we can use any of the points above to help you grow your business, we would love to tell you more about how Digital Marketing can help.
Expertise Authority & Trust
No one can deny the necessary and growing focus on the way information and misinformation flows on the internet. Foreign election interference, fake news, and COVID-19 deniers. Was the year of (mis)trust. Expertise, authority, and trust have always been essential elements of brand France Mobile Number List building, but in 2020 the online giants of Google and Facebook have taken deliberate action to improve our ability to evaluate the information we find. Several Google and Facebook updates focused on rewarding content that signals expertise, authority & trust. Set to be a year of even larger shifts in this direction as more regional governments pass legislation to police the internet. And a digitally mature user base demands more accountability from the platforms that they use every day.
Already shaping up to be an interesting
With the events surrounding Donald Trump in early January. Several major platforms have stepped up to remove users and apps that were involved in inciting violence and hate. Rise of semantic search Machine learning has exponentially accelerated the search engine algorithms’ ability to process natural language. Gone are the days when users Phone Lead need to type single keyword queries or call in a librarian to do an advanced search with some regular expressions. For many years we optimized content for “keywords” and “key phrases”. But as Google and Amazon get better and better at understanding natural language and the semantic relevance and positioning of keywords. It will become much more difficult to “game” the system” by adding a few keywords.
