When we enter a scenario where a company

Aptures registrations per month, it becomes impossible to maintain an individual conversation with these leads. To solve this issue, marketing automation appeared. It involves using tools like RD Station to optimize processes such as: categorize and segment leads; qualify leads (giving each one a score); identify interests, pains, and profile of each registration; send automatic emails, according to the lead’s stage in the funnel; direct leads to the commercial. In other words, in practice, it’s about automating relationships with people who are interested in your company and its content. Instead of doing this on the arm, automation allows this to be done automatically.

Although the core of Automation is sending emails

What is the objective: Although the core of Automation is sending emails, this discipline is relatively more complex than email marketing, as it needs to consider other important processes for this type of action to work: lead scoring; relationship ruler; lead segmentation; email templates; automation flows; systems integration. All of this, naturally, has greater potential than simply sending emails , as the productivity gain is much greater. Still, the objectives are not far from those described in specific email actions: sales: starting and maintaining a conversation with the lead to direct them to sales; relationship: starting and sustaining dialogue with the registered person to maintain special data a uthority with them and generate brand value. 9.3. When to invest: Also similar to email marketing, automation requires that there be a base of emails to be worked on.

This is because investment in this type of mia

This is because investment in this type of mia is link to clicks. In other words, you only pay if someone clicks on your ad . And, in theory, if the person click, they go to your website. So if your company publish its channel online and wants to start making money from it in the first few months, investing in channels like Google Ads and Facebook Ads is the Phone Lead best option. However, it must be made clear that this investment cannot be prioritiz in relation to disciplines such as CRO (improving website conversions) and SEO (generating unpaid visits).