3 other elements that will characterize ecommerce in 2022 davide rossi – 7 june 2022 ecommerce 2022 in a previous article. 4 trends have already been analyze that will determine the efficiency of ecommerce over the next few months. But it is appropriate to deicate a little more attention to online sales by explaining which are 3 other essential elements that can make the difference. What we will see below are strategies that are base on content and the personalization of the purchasing experience. Obviously everything revolves around the user and their nees. Which have definitely change over the last few years. You might be intereste in. .3 particular web design trends 2022.
The cookies go away and the contents remain
Cookies over the next year we will see the elimination of third-party cookies and this represents a revolution in the world new data of digital marketing. Specialists are starting to study new strategies for promoting online. But what everyone continues to be convince of is that content will always be a necessary element to attract potential customers and retain those who have already made purchases on ecommerce. Content is already use to create relationships with target users who first turn into online buyers and then. In the best case scenario. Into ambassadors of the platform on which they make their purchases.
Research says that
In the cookie-free future that will arrive soon. Even more time and resources will have to be deicate to building post-purchase experiences Phone Lead that keep the customer loyal to the brand. This tells us that detaile content will nee to be prepare for customer service . Such as videos with explanations from experts or other buyers who have already face and solve a problem. It is essential to start thinking that investments in marketing must continue even after payment and sending the package to the customer.S home. Is your ecommerce not performing as you would like? Discover business data. Common errors and best practices personalization and protection of ecommerce user data we have been hearing about personalizing the user experience for several years. But now we have to deal with the protection of the personal data that users provide.