Four pillars of an omnichannel strategy

You can segment audiences base on various criteria. Such as past purchases. Which makes it perfectly suite to the omnichannel approach. In addition. You can base all your communications with customers on a data-driven understanding of their past touchpoints with your brand. As a result. You can communicate in a personalize and direct way with different customer segments and continuously surprise and delight them. Thus building customer loyalty.

How to segment email audiences

How to segment email audiences here are some useful characteristics you can use to segment your email audiences: recent purchasers purchasers of certain product types seasonal purchasers cart abandoners high-value purchasers lapse purchasers newsletter subscribers e-commerce account holders email best practices and here are some best practices for deploying email in an omnichannel strategy: segment your customers base on data. Identify the stages of the customer journey where email is most effective. Identify the types of messaging that can be use in emails at these various stages special data setup means you leverage the platform your online store is hoste on to integrate your product information with your merchant center. You will typically have access to this if your store is on shopify. Bigcommerce. Or magento. Simply follow your platform’s instructions to make this happen. Manual set-up requires you to enter all your product data through a file such as a spreadsheet.

Map out the other channels

Map out the other channels that typically bring people to various stages of the customer journey. Align email to these channels. Slot it effectively into the high-impact stages of the customer Phone Lead journey. Automate the process by identifying triggers base on channel use and other touchpoints and use them to send emails. Omnichannel marketing: social meia social meia interactions can influence the customer journey by helping the customer to develop their knowlege of your products. Offerings. Brand values. And customer service. All of which can influence their decision to procee to the next stage of their buying journey. And once you know which social meia platforms your customers are using.