Within this panorama. mia such as images and videos play an increasingly important role in terms of appeal to users. So video marketing. according to statistics. is growing in popularity both among the public and among companies who choose it as a tool to promote their brands. You might be interest in: “: why it is worth investing in videos” It is therefore good to remember some data. collect by sector analysts. especially regarding conversions:
1/3 of merchants saw conversions improve by a factor of 91%
By using video in their marketing campaigns; marketers who use videos obtain a 66% increase in leads every europe email list year; 80% of marketers say they are satisfi with the ROI relat to videos publish on social mia; short videos (30 seconds) have a higher conversion (89%); personaliz videos improve email conversions by 500%; Video Marketing and the role of Google google search console Within the video landscape. Google can only play a key role.
Attention: this is not something new that is
The search engine is in fact call upon to index videos relating to millions of different sites to allow users to easily discover and watch this content. Within the Search Console dashboard. Google is launching a new report call Video Indexing Phone Lead with the aim of helping Marketing Managers to understand video performance more easily and effectively and identify possible areas for improvement. already available. but a function that will be gradually implement between now and the end of 2022. However. it is important to immiately analyze the characteristics and possible advantages.