You can not create images each stage of the funnel. Leads receive a different classification MQL SQL PQL and Service Qualifid Lead. Check out the characteristics of each of them. Marketing Qualified Lead MQL The first leads to enter the funnel. Are still learning about the business and are a little far from the purchase decision. As such they must be nurture through the marketing lens. Hence the term Marketing Qualifid Lead. To reach a score level where leads become MQL. They need to be well educate about the business and the product/service. So in this qualification the focus is on educational content such as e-books webinars informative emails among others.
Savings on the development of the branch network
Sales Qualifid Lead SQL After the marketing qualification the lead is prepare to advance in the funnel and be approach for the sale since he has already been educate and has all the information to make the Senegal Email List purchase decision. From that moment on nutrition is done through the sales lens. Hence Sales Qualifid Leads. To qualify them at this stage the sales team uses a series of strategies that address the qualities of the product or service and aim to convince the lead that the purchase is worthwhile at that time. Product Qualifid Lead PQL PQLs are skilled in businesses that offer product demonstrations. For this reason they are calls Product Qualifid Leads.
Cons for the franchisor
From the moment the lead chooses to try the product or service it begins to be nourish so that it is prepare to receive the sales approach. As the free product demonstration strategy already allows the lead Phone Lead to learn about the product’s characteristics the salesperson’s work is much simpler and faster with PQLs. Service Qualifid Lead Even after the purchase customers can also be leads in case of a new sales opportunity which can be done through upsell or cross -sell strategies. The qualification in this case is quite simple the seller only needs to identify the lead’s interest in continuing to consume the company’s products.
