The traditional marketing model has been known for centuries and includes e.g. market research, analysis of the product range and business environment. By contrast, digital marketing is still a new practice.
When was digital marketing born? Many people will agree with me if I say that the digital revolution began with Guglielmo Marconi, who in 1896 was the first to carry out public transmission via wireless channels.
Radio quickly became a communication channel through which you could advertise and even sell your products.
A “moment” later, with the explosion of digital technology and the ubiquitous computers and smartphones, companies began experimenting with new marketing tactics. This is how digital marketing was born.
Digital marketing – definition
In case you’re still wondering what digital marketing is… it refers to any marketing method conducted through electronic devices, including radio, telephones, televisions, etc. It also includes marketing activities carried out on the Internet.
In the process of digital marketing, a bustime to Database makeiness can use websites, search engines, blogs, social media, video, email, and similar channels to reach customers. Digital marketing requires not only new ways to reach potential customers, but also understanding the impact of your activities on their behavior.
Fundamentals of digital marketing
To better illustrate the difference between traditional and digital marketing, I would like you to meet the true icon of the traditional model.
Here is the billboard – the king of one-way communication, focused only on broadcasting – never on listening. Surely you also know its friend: newspaper advertising.
These solutions, once extremely effective, are now losing their relevance every day.
Because they do not provide the opportunity to adapt to dynamic changes on the market and lose the constant fight for the attention of recipients who ca Phone Lead nnot interact with the business through billboards or print advertising.
Many people have also become immune to persistent attempts to contact sellers. It is therefore increasingly difficult to get a decent return on investment.
Unlike traditional marketing, digital marketing is an ever-changing and dynamic process. Digital marketing also provides two-way communication between a company and its actual or potential customers.
This allows companies to make sure that their marketing efforts are more likely to reach customers by directing them to where customers spend most of their time.
An effective digital marketing strategy usually involves a combination of different methods, including online advertising,