In my opinion, it is not their tech-savvy nature that sets them apart. Gen Z has also grown up in a world that has been and continues to be defined by economic uncertainty, powerful social movements (such as Black Lives Matter), and a blurring of traditional societal norms. Test your […]
In my opinion, it is not their tech-savvy nature that sets them apart. Gen Z has also grown up in a world that has been and continues to be defined by economic uncertainty, powerful social movements (such as Black Lives Matter), and a blurring of traditional societal norms. Test your […]
When we take the car, we don’t always take into account the time we need to gather our things, walk to our car and make all sorts of other small preparations before we can actually start driving. So once we are on our way, the navigation system tells us that […]
Maybe you are still wondering whether you want to embark. Well, don’t hesitate too long. There are 3 reasons to just start the journey: You become much more productive Presentations, teaching materials or reports are made faster with AI tools. You can also automate various tasks partially or completely. This […]
In my previous article on why the modern HR conversation cycle is pointless , the first in my series of articles on this topic, I discussed the why and what for the conversations. In this second part of the series, I zoom in on the how of these conversations. The […]
TikTok, Snapchat and Instagram are gaining popularity among young people every year, according to the Newcom National Social Media Research (2024). It is therefore no surprise that these platforms are of great importance to advertisers in reaching and retaining the younger target group. Restrictions Since 2023, personalized ads targeting under-18s […]
If you have created creative work, you have copyright on it. If someone else runs off with it, it is not only very frustrating, but it also affects your position in the market. Suddenly you no longer seem so unique. ‘See it as a compliment’ is sometimes not enough as […]
Especially with the rapid rise of Gen Z, who are not only getting the age, but also the purchasing power to go to events, it makes sense to look at this carefully. Does your event match the characteristics of this newest generation in a broad sense? From TikTok to transparency, […]
The fourth season of B&B Vol Liefde has been going on for a while now and my social media has been flooded with fun hooks in the past few weeks. Not surprising, because enough has happened this season to hook into. And brands know how to play into that in […]
At the moment, chatbots are still 1-0 behind when it comes to consumer acceptance. This is because consumers expect the service of a human employee, or at least have the expectation that an appropriate solution will be offered to the issue. When introducing AI chatbots or virtual agents, it is […]
