Instagram on your cell phone is easier. But when we talk about B2B or even B2C businesses with more complex sales or not link to entertainment, the social network is unlikely to bring sales results. But it can bring brand results. So, if your segment is relat to entertainment and/or products with a short sales cycle, it is possible to invest in social networks to generate sales. But if that’s not your case, getting on social mia will probably bring a return in engagement and branding, and your company will ne the other actions describ here (performance-orient) to bring in sales. 7.4. How to measure the result: Like other digital tools, social networks typically offer a lot of data that can be monitor: likes; comments; shares; engagement; relevance; among others.
And for that reason connecting with the person using
Instagram on your cell phone is easier. But when we talk about B2B or even B2C businesses with more complex sales or not link to entertainment, the social network is unlikely to bring sales results. But it can bring brand results. So, if your segment is relat to entertainment and/or products with a short sales cycle, it is possible to invest in social networks to generate sales. But if that’s not your case, getting on social mia will probably bring a return in engagement and branding, and your company will ne the other actions describ here (performance-orient) to bring in new database sales. 7.4. How to measure the result: Like other digital tools, social networks typically offer a lot of data that can be monitor: likes; comments; shares; engagement; relevance; among others.
As we are talking about intangible
The big problem is that today email marketing is an analogue of street leafleting. It’s cheap, it’s easy to do and it takes no effort to get started. This causes most companies to rely on inefficient strategies, such as: buy email bases; send the same email to the entire base; send emails in image format; not working well with the email title; not measuring email performance; send without a reply contact. In other words, if your company has a segmented ( and well segmented ) email base, it is not difficult to do a good job of email marketing. Just focus on your user and you will have good results. 8.2. What is the objective: Email actions typically have two objectives: sales; relationship. Sales work involves Phone Lead sending emails to people who can buy more or who haven’t purchased yet. Note that this requires a good amount of segmentation work.
